Logo Design - Butter Beer

Although I am happy with the outcome of the Bubba Gump Shrimp logo, I thought I would attempt to design a Butter Beer logo as an extra alternative. I started out by looking at existing beer logos, and although there are a couple of more complicated designs, the majority were relatively simple and clear in there design. Fortunately there weren't many existing designs for Butter Beer, this is surprising as the franchise is relatively big.

Above is  my initial drawing of what the design would look like, of course i have made some alteration to the design on the left. But a lot of the ideas remain the same. 

This, above, is the finished design from my initial drawing. It is main shape comes from two circles at either end of a rectangle, the circle at the top has no fill and the stroke cuts into the shape of the rectangle, whereas the circle at the bottom does have a fill and is united with the rectangle. After creating the basis of the logo I needed to add the text. 

I've used an understate serif font the has just slight protruding ends, as this appears more tradition. 

Added a text box under 'Butter Beer' as this helps the text stand out more. 

At the top of the logo around the circle is an effect similar to the vintage Japanese sunset. For each of the 'rays' - which in this case are grey - I used the pen tool to draw the four sided shape. I then used the direct select tool to adjust the shape so that it would fit within the logo. 

There is also the use of floral banners, these were a free vector pack collection seen below. I did try ti make my own within Illustrator, however it proved to be too difficult. The vector banners added a little bit of extra style to the logo. 

Below is the finished logo on a bottle. Although really happy with how the logo turned out and excited to stick it onto a bottle this became a slight issue. It was mentioned that the design was more of a label than a logo. And sticking it onto the bottle was a bit part of why it looked that way. Yet, not to be phased, I embraced the idea and decided to cut down the label design.  

Seen both above and below are two very similar designs that only differ in the text used. Above have he same text used in the original logo - that is now the label. Below uses a similar font but the letters are slightly more rounded. Both have a clear connection to the original idea, with the use of the cream banner box being lifted out and placed in a circle. Not only is there a link with the banner and text looking the same, I have used the same colours as well. 

I felt that the two designs about, although worked really well, were very simple to construct. I understand that a good design doesn't have to be complex. However, I felt that I should try a least one more alternative to give myself more choice. Below is that last alternative. 

In this design, below, I reconstructed the original base of the logo - two circles and a rectangle. I then copied across the grey 'sun beams', as this was a feature I really liked. Next I used the direct select tool, selected multiple points at the bottom of the design, and rescaled the shape. After this I inserted the text to the centre of the the top circle. I decided to go for the initials rather than squashing the whole name into the space. 

In this example I used the same font for the text as I feel it suits the logo, as it as the protruding ends like in the original logo - that is now the label. If the logo was to be scaled down, people would still be able to make out the logo and text. As an extra alternative I decided in the example below to remove the bottom circle.

I needed to change the appearance of the text, as in the the two examples above the 'BB' does not quite sit right.  I tried a couple of different ways to present the text. Of these the one I like the most is the middle design, where the 'BB' overlap. One final adjustment I made to the design was increasing the width of the circle. The finished design can be seen below.